Halloween is almost here, and the costumes are bigger, bolder, and way more fun than ever! If you thought last year's Halloween was full of creativity, 2025 is shaping up to be an even cooler costume party. With pop culture moments, movie magic, and nostalgic throwbacks fueling inspiration, this year's trends are a mix of adorable, spooky, and downright iconic.
According to Halloween retailers Spirit Halloween and Halloween Express, the trick-or-treat trail is going to be a seriously great one. Their trend experts are predicting top costume choices that lean into classic characters (such as superheroes and Disney characters), win big in the gaming scene (like Minecraft), and go big on Broadway-level glam (Hello, Wicked costumes!). Yep, this lineup has something for everyone.
Whether you're dressing up the kids, planning a group costume look with friends, or want to turn heads at the neighborhood monster mash, here's what's hot for Halloween costumes in 2025.
Lilo & Stitch
Thanks to Disney’s live-action Lilo & Stitch release back in May, everyone's favorite troublemaking alien is officially back in the spotlight. Stitch's blue fuzz and cheeky grin are already popping up everywhere, and pairing him with a Hawaiian-inspired Lilo makes for the cutest sibling, bestie, or parent-child duo costume.
Wicked
The Wicked craze hasn’t slowed down one bit. With Wicked: Part One smashing records and Part Two on the horizon, Glinda and Elphaba remain top picks. Expect to see plenty of sparkly pink gowns and green face paint at parties this year—because nothing says Halloween like a good (or bad) witch.
Marvel and DC
Superheroes assemble (again)! With new shows and movies constantly expanding the MCU and DC universes, there's no shortage of heroes and villains to channel this Halloween. From the timeless appeal of Superman and Spider-Man to newer fan favorites like Ms. Marvel and Scarlet Witch, these epic costumes continue to be some of the most versatile around.
Minecraft
Minecraft costumes are a guaranteed hit this Halloween, bringing the blocky, pixelated world of the beloved game (and movie) to life. Kids love stepping into the shoes of their favorite characters—whether it's Steve with his trusty pickaxe, Alex ready for adventure, or even a spooky Creeper lurking in the shadows.
Squid Game
When Squid Game first hit Netflix, it became an instant pop culture phenomenon—and it's still holding strong. With Season 2 reigniting the hype, those red jumpsuits, black masks, and creepy doll costumes are popping up everywhere for Halloween. They're especially popular for groups and friends looking for a coordinated, creepy look.
Super Mario Bros.
Keep the power-ups coming! After their huge movie success in 2023, Mario, Luigi, Princess Peach, and Bowser continue to be unbeatable choices. Families especially love this theme—it's a built-in group costume idea that works across all ages.
SpongeBob
Who lives in a pineapple under the sea? Still SpongeBob, and most of TikTok, too. The colorful crew from SpongeBob SquarePants, including Patrick, Squidward, Sandy, and even Plankton, are having a major moment this year. Bright, bold, and hilarious, these costumes are great for anyone wanting to transport themselves to Bikini Bottom.
Shop The Top Costume Choices of 2025
Kids Stitch Jumpsuit
Toddler Lilo Costume
Adult Superman One Piece Costume
Adult Squid Game Guard Costume
Kids Glinda Costume
Kids Elphaba Costume
Macie Reynolds is the assistant editor of E-Commerce and SEO for The Pioneer Woman.
