1
Best Value
Fieldcrest Casual Solid Bath Towel
Now 30% Off
Credit: JCPenneyLuxurious bath towels don't have to break the bank. This soft terry towel is an excellent value at under $10. It comes in seven pretty colors so you can coordinate with the rest of your bathroom decor.
2
Editor's Pick
Resort Cotton Bath Towels
Credit: Frontgate
They don't call these "resort" towels for nothing. This fluffy find is made from long-staple Turkish cotton so it's just as smooth and soft as the towels found at many five-star hotels and spas.
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3
3,000+ Reviews
Textured Luxury Bath Towels
Credit: Amazon
Add a little texture to your life with these 100 percent cotton bath towels featuring a lattice pattern and classic pique border.
4
Personalize It
Premium Cotton Towels
Credit: L.L. Bean
This terry option has been named one of the fastest-drying towels out there. Add a monogram for an extra personal touch.
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5
17,000+ Reviews
Bath Towels
Credit: Amazon
These Turkish cotton bath towels boast nearly 12,000 five-star reviews on Amazon. They come in a dozen colors so you can choose your favorite.
6
Oeko-Tex Certified
Therapedic Solid Bath Towel
Credit: Bed Bath & Beyond
This towel combines the softness of bamboo cotton with the moisture-absorbing properties of rayon. Plus, it's Oeko-Tex certified, which means it's free of harmful substances.
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7
10,000+ Reviews
Utopia Bath Towels Set
Credit: Amazon
These ring-spun cotton towels come in a set of four for an excellent value. Reviewers say they're super soft and absorbent.
8
Large Size
Premium Supima Cotton Bath Towel
Now 71% Off
Credit: Lands' EndThese towels are made of Supima cotton, one of the softest and most luxurious cottons in the world. The combed, extra-long, fine fibers make for an undeniably fluffy towel. And at 56" long, they're bigger than the standard towel for wrap-around comfort.
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9
Softest to the Touch
Brooklinen Super-Plush Bath Towels
Credit: Brooklinen
This is the brand's bestselling towel, which is luxuriously soft (hence the name!) and woven from 820 GSM Turkish cotton. In a two-pack, they come in the standard white and spa-inspired neutrals as well as limited edition colors like "Ocean," "Ink Blue," and "Caramel."
10
Most Absorbent
Parachute Fouta Stripe Towel
Now 41% Off
Credit: ParachuteThese Mediterranean-inspired minimalist towels are two-sided: a flat weave on the front and a soft, terry back. That means they're durable yet soft against your skin.
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11
Matching Pieces Available
Misty White Floral Cotton Bath Towel
Credit: Walmart
This floral bath towel will add a sweet touch to any bathroom. You can coordinate with matching hand towels, shower curtain hooks, and more.
12
Boho Style
Coral and Aqua Ikat Miriam Sculpted Bath Towel
Credit: World Market
This towel is all about the details! It's made in Portugal and features a textured design. Pair it with simple white or pale aqua towels to really make it pop.
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13
Quick-Drying
8-Piece Luxury Bamboo Towel Set
Credit: Amazon
This towel set may feature a more subtle design, but its bamboo and Turkish cotton blend is ultra soft and hypoallergenic—great for sensitive skin. In fact, reviewers rave over the towels' softness and say it holds up even after multiple washes.
14
Best Value
Hotel Style Turkish Cotton Bath Towels
Credit: Walmart
Get the luxury feel of a fancy hotel with these Turkish cotton towels. They're fade proof and low lint, and at less than $12 each, they're a bonafide deal!
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15
Prettiest Pattern
Company Cotton Spectrum Bath Towel
Now 59% Off
Credit: The Company StoreYou can't help but smile looking at this rainbow-colored, textured bath towel. If you want something slightly more low-key, it also comes in shades of blue and gray.
16
Channeled Design
Breakwater Bay Kerley Cotton Bath Towel
Credit: Wayfair
Doesn't this towel have a spa vibe? The colors are soothing, and reviewers love how soft and generously sized it is.
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17
Gives Back
Sand Cloud Poppy Bath Towel Bay
Credit: Poppy
Made and loomed in Turkey from Turkish cotton, this oversized bath towel features a raised pile design so it feels extra plush. Better yet, Sand Cloud donates 10 percent of profits towards helping marine life.
18
Worth the Splurge
Onsen Bath Towel
Credit: Onsen
It's true, this towel costs a pretty penny, but it makes up for it in durability and quality. The unique waffle design, woven from American-grown supima cotton, means it's highly absorbent and very lightweight.

Jessica Dodell-Feder is the deputy editor for The Pioneer Woman, where she manages the magazine's lifestyle team and edits and writes stories about travel, home design, fashion, beauty, collecting, and all things Ree. She's always looking for an excuse to get on a plane and go somewhere and has visited the Drummond Ranch in Oklahoma a half dozen times.
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