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18 Best Bath Towels That Will Make You Feel Like You Just Stepped Into a Spa

Wrap yourself up in luxury.

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best bath towels
Brooklinen

Every item on this page was chosen by an editor from The Pioneer Woman. We may earn commission on some of the items you choose to buy.

Ree Drummond loves a good spa day as much as anyone—but living on a ranch in Oklahoma means it's not exactly easy for her to hop in the car and dash to a manicure or body wrap. So what's a busy woman in need of some TLC to do? Create a spa-like experience in her own bathroom with DIY body scrubs, amazing-smelling bath bouquets, and a linen closet full of the best bath towels for drying off in the most luxurious way possible.

When you're shopping for a bath towel, you want to choose something that feels plush and thick right out of the gate because over time your towel will likely lose fluffiness (think of how full the lint trap in your dryer gets after you dry a towel). Generally, you should also look for towels made of 100 percent cotton, which is very absorbent and should hold its shape over time. One thing not to judge a towel by: its softness out of the package. Many manufacturers coat towels with a softener that wears off after washing.

The luxury bath towels in this gallery not only will feel great against your skin, but they'll look great in your bathroom thanks to their bright colors, fun patterns, and cool textures. You'll also find some more basic, neutral towels meant for specific needs like sensitive skin. Once you find the right bath towel, complete your bathroom's spa makeover with some scented candles and maybe even a holiday bathroom set.

1
Best Value

Fieldcrest Casual Solid Bath Towel

Fieldcrest Casual Solid Bath Towel
Now 30% Off
Credit: JCPenney

Luxurious bath towels don't have to break the bank. This soft terry towel is an excellent value at under $10. It comes in seven pretty colors so you can coordinate with the rest of your bathroom decor.

2
Editor's Pick

Resort Cotton Bath Towels

Resort Cotton Bath Towels
Credit: Frontgate

They don't call these "resort" towels for nothing. This fluffy find is made from long-staple Turkish cotton so it's just as smooth and soft as the towels found at many five-star hotels and spas.

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3
3,000+ Reviews

Textured Luxury Bath Towels

Textured Luxury Bath Towels
Credit: Amazon

Add a little texture to your life with these 100 percent cotton bath towels featuring a lattice pattern and classic pique border.

4
Personalize It

Premium Cotton Towels

Premium Cotton Towels
Credit: L.L. Bean

This terry option has been named one of the fastest-drying towels out there. Add a monogram for an extra personal touch.

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5
17,000+ Reviews

Bath Towels

Bath Towels
Credit: Amazon

These Turkish cotton bath towels boast nearly 12,000 five-star reviews on Amazon. They come in a dozen colors so you can choose your favorite.

6
Oeko-Tex Certified

Therapedic Solid Bath Towel

Therapedic Solid Bath Towel
Credit: Bed Bath & Beyond

This towel combines the softness of bamboo cotton with the moisture-absorbing properties of rayon. Plus, it's Oeko-Tex certified, which means it's free of harmful substances.

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7
10,000+ Reviews

Utopia Bath Towels Set

Utopia Bath Towels Set
Credit: Amazon

These ring-spun cotton towels come in a set of four for an excellent value. Reviewers say they're super soft and absorbent.

8
Large Size

Premium Supima Cotton Bath Towel

Premium Supima Cotton Bath Towel
Now 71% Off
Credit: Lands' End

These towels are made of Supima cotton, one of the softest and most luxurious cottons in the world. The combed, extra-long, fine fibers make for an undeniably fluffy towel. And at 56" long, they're bigger than the standard towel for wrap-around comfort.

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9
Softest to the Touch

Brooklinen Super-Plush Bath Towels

Brooklinen Super-Plush Bath Towels
Credit: Brooklinen

This is the brand's bestselling towel, which is luxuriously soft (hence the name!) and woven from 820 GSM Turkish cotton. In a two-pack, they come in the standard white and spa-inspired neutrals as well as limited edition colors like "Ocean," "Ink Blue," and "Caramel."

10
Most Absorbent

Parachute Fouta Stripe Towel

Parachute Fouta Stripe Towel
Now 41% Off
Credit: Parachute

These Mediterranean-inspired minimalist towels are two-sided: a flat weave on the front and a soft, terry back. That means they're durable yet soft against your skin.

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11
Matching Pieces Available

Misty White Floral Cotton Bath Towel

Misty White Floral Cotton Bath Towel

This floral bath towel will add a sweet touch to any bathroom. You can coordinate with matching hand towels, shower curtain hooks, and more.

12
Boho Style

Coral and Aqua Ikat Miriam Sculpted Bath Towel

Coral and Aqua Ikat Miriam Sculpted Bath Towel
Credit: World Market

This towel is all about the details! It's made in Portugal and features a textured design. Pair it with simple white or pale aqua towels to really make it pop.

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13
Quick-Drying

8-Piece Luxury Bamboo Towel Set

8-Piece Luxury Bamboo Towel Set
Credit: Amazon

This towel set may feature a more subtle design, but its bamboo and Turkish cotton blend is ultra soft and hypoallergenic—great for sensitive skin. In fact, reviewers rave over the towels' softness and say it holds up even after multiple washes.

14
Best Value

Hotel Style Turkish Cotton Bath Towels

Hotel Style Turkish Cotton Bath Towels
Credit: Walmart

Get the luxury feel of a fancy hotel with these Turkish cotton towels. They're fade proof and low lint, and at less than $12 each, they're a bonafide deal!

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15
Prettiest Pattern

Company Cotton Spectrum Bath Towel

Company Cotton Spectrum Bath Towel
Now 59% Off
Credit: The Company Store

You can't help but smile looking at this rainbow-colored, textured bath towel. If you want something slightly more low-key, it also comes in shades of blue and gray.

16
Channeled Design

Breakwater Bay Kerley Cotton Bath Towel

Breakwater Bay Kerley Cotton Bath Towel
Credit: Wayfair

Doesn't this towel have a spa vibe? The colors are soothing, and reviewers love how soft and generously sized it is.

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17
Gives Back

Sand Cloud Poppy Bath Towel Bay

Sand Cloud Poppy Bath Towel Bay
Credit: Poppy

Made and loomed in Turkey from Turkish cotton, this oversized bath towel features a raised pile design so it feels extra plush. Better yet, Sand Cloud donates 10 percent of profits towards helping marine life.

18
Worth the Splurge

Onsen Bath Towel

Onsen Bath Towel

It's true, this towel costs a pretty penny, but it makes up for it in durability and quality. The unique waffle design, woven from American-grown supima cotton, means it's highly absorbent and very lightweight.

Headshot of Jessica Dodell-Feder
Jessica Dodell-Feder is the deputy editor for The Pioneer Woman, where she manages the magazine's lifestyle team and edits and writes stories about travel, home design, fashion, beauty, collecting, and all things Ree. She's always looking for an excuse to get on a plane and go somewhere and has visited the Drummond Ranch in Oklahoma a half dozen times.
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