Who's ready for Super Bowl Sunday?
Between the exciting halftime show performances and the tastiest Super Bowl snacks, it's the most fun (and delicious!) way to bid farewell to football season. And let's not forget the real MVP of the night: the Super Bowl commercials. Whether it's heartwarming Clydesdale horses or hilariously unexpected celebrity cameos, these ads have become as iconic as the game itself.
It's no surprise that brands pull out all the stops to land their commercials during the Super Bowl, but it doesn't come cheap. With over 100 million viewers tuning in to watch, those coveted ad slots are some of the most expensive airtime money can buy. Just last year, companies had to shell out between $6.5 and $7 million for 30 seconds of screen time—and that's before you factor in production and any other costs. With football—and Taylor Swift—fanaticism at an all-time high, that number is only expected to climb.
So, how much do Super Bowl commercials cost in 2025? Here's everything you need to know about the price tag behind those famous 30-second spots.
How much does a 30-second Super Bowl ad cost?
The cost of airing a 30-second ad during Super Bowl LIX in 2025 is holding steady at $7 million, the same as last year. (To break it down for you, that amounts to an average cost of over $233,333 per second. 🤯) According to Sports Illustrated, FOX sold all its commercial slots by early November—one of the earliest sellouts in a decade.
Over the past 20 years, the price of a Super Bowl ad has increased by over 300% or $5 million, even when adjusted for inflation, Statista reports. Even in the last decade alone, the cost of a Super Bowl ad has almost doubled: the average cost to run an ad during the Super Bowl XLVIII in 2014 was only $4 million.
Why are Super Bowl ads so expensive?
It's simple: high cost, high reward. Securing an advertising spot during the Super Bowl basically guarantees the attention of over 100 million viewers around the world. That's a phenomenal amount of brand exposure, especially in the age of short attention spans, social media, and ad-free streaming services. And that's not to mention the inevitable chatter about these commercials on talk shows, social media, and word of mouth, long after Super Bowl Sunday ends.
It's hard to fathom spending $7 million on, well, anything—but that's a good bit of Super Bowl trivia to break out at your Super Bowl party. (And just wait until you hear how much Super Bowl winners get paid... 🤑)
Nitya Rao is the editorial assistant at The Pioneer Woman, covering stories ranging from food, fashion, beauty, lifestyle, news, and more.
